Promoting your campaigns on social media is a great way to extend the reach to your content, and attract new readers to your email list. It can also help you overcome the challenge of coming up with engaging social media content on a regular basis. Make sure to coordinate your social media posting schedule with the dates you plan to send out your email newsletter or announcements. That being said, there is value in making some of your content exclusive for your email list. Much like when you’re trying to get Facebook fans to connect with you on other networks, keeping some of your content exclusive to your list will give people more of a reason to sign up. Here are a few easy tools you can use to integrate your social media and email marketing.
