IS SOCIAL MEDIA MARKETING DIFFERENT FROM SEARCH ENGINE MARKETING?


Social Media Marketing is one small portion Search Engine Marketing. Social Media Marketing focuses on interacting with your target audience by sharing content with them. Search Engine Marketing on the other hand is a much more broader term. Search Engine Marketing includes many aspects of Internet Marketing, such as Search Engine Optimization, Pay Per Click advertising, Blog marketing, Local search marketing etc. Every Search Engine Marketing campaign should include Social Media Marketing, as it is an important step in succeeding online.

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