IS IT OK TO POST THE SAME CONTENT TO EACH NETWORK EVERY DAY? OR SHOULD WE POST DIFFERENT STUFF ON DIFFERENT SITES?


It’s important that your social networks aren’t just a place for you to blast information out to your audience. People connect with you on different networks for different reasons. The best way to figure out what type of content your audience is most interested in is to do tests. Keep an eye on your key engagement metrics (likes, comments, shares, retweets, clicks, etc). These provide insight into which type of content is working, what’s not, and what you could be doing differently to improve your strategy. Stuck for content ideas? This cheat sheet can help

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