WHAT IS THE GOOGLE DISPLAY NETWORK?


The Google Display Network is a chain of thousands of Websites that display Google AdWords advertisements on a revenue sharing model with Google.

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WHAT IS PAY PER CLICK OR PPC MARKETING?

PPC, or pay-per-click marketing type of online paid advertising that allows companies to place...

WHAT'S THE DIFFERENCE BETWEEN PAY PER CLICK AND SEARCH ENGINE OPTIMIZATION?

  Pay Per Click are paid ads located on the Search Engine Results Page. However, with Search...

WHAT IS A LANDING PAGE?

A Landing Page is a specific Web page where the user is directed to once he clicks the Pay Per...

HOW IMPORTANT IS A LANDING PAGE?

A properly designed Landing Page is a very good sales tool as it will continue from where the ad...

WHAT IS REMARKETING?

Remarketing is an online advertising strategy that allows you to reach individuals who have...

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