WHAT IS PAY PER CLICK OR PPC MARKETING?


PPC, or pay-per-click marketing type of online paid advertising that allows companies to place advertisements in search results or on search engine partner websites. With PPC advertisers pay only when a visitor clicks on an ad, rather than paying for impressions.

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WHAT'S THE DIFFERENCE BETWEEN PAY PER CLICK AND SEARCH ENGINE OPTIMIZATION?

  Pay Per Click are paid ads located on the Search Engine Results Page. However, with Search...

WHAT IS A LANDING PAGE?

A Landing Page is a specific Web page where the user is directed to once he clicks the Pay Per...

HOW IMPORTANT IS A LANDING PAGE?

A properly designed Landing Page is a very good sales tool as it will continue from where the ad...

WHAT IS THE GOOGLE DISPLAY NETWORK?

The Google Display Network is a chain of thousands of Websites that display Google AdWords...

WHAT IS REMARKETING?

Remarketing is an online advertising strategy that allows you to reach individuals who have...

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