HOW DO I GET BETTER RESULTS FROM MY PPC CAMPAIGNS?


The best way to improve your PPC campaign performance is by ensuring the below

Ensure that you target the right keywords.
Ensure that you are targeting the right regions.
Ensure that your ad is compelling.
Ensure that you have, a well designed Landing Page.
WHAT AD POSITION WILL MY PPC ADS APPEAR ON SEARCH ENGINES?
With a majority of search engines the highest pay per click bid wins the top spot. So basically you can make your ad appear on any desired rank if you are willing to match the bid.

However, having the highest rank may not guarantee a higher click through rate (CTR). It could be possible that an ad appearing on rank 3 has a higher CTR. If the ads have a higher click through rate at rank 3 rather than rank 1 you will save a lot of cash and also have an increased traffic flow to your website.

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מאמרים קשורים

WHAT IS PAY PER CLICK OR PPC MARKETING?

PPC, or pay-per-click marketing type of online paid advertising that allows companies to place...

WHAT'S THE DIFFERENCE BETWEEN PAY PER CLICK AND SEARCH ENGINE OPTIMIZATION?

  Pay Per Click are paid ads located on the Search Engine Results Page. However, with Search...

WHAT IS A LANDING PAGE?

A Landing Page is a specific Web page where the user is directed to once he clicks the Pay Per...

HOW IMPORTANT IS A LANDING PAGE?

A properly designed Landing Page is a very good sales tool as it will continue from where the ad...

WHAT IS THE GOOGLE DISPLAY NETWORK?

The Google Display Network is a chain of thousands of Websites that display Google AdWords...