The most effective Online Reputation Management strategy is to get positive websites about your company to rank high, which pushes everyone else down in the rankings — ideally out of the top 20 search engine results. Easier said than done, of course. But this strategy has three distinct advantages:
You don’t have to confront the owners of the negative sites, who may or may not be cooperative in removing the comments or forum posts.
You are in control of your efforts to rank the positive sites, and are no longer at the whims of complainers, critics, or disapproving reviewers who post their opinions online.
It’s completely fair. You’re not forcing anyone to change their content, whether through begging, arm-twisting or legal threats. You’re simply helping those who search on you to see the good side of your company.